1. Consent to the collection and use of your information
b) Account Information
When you sign up for an account or order products through our Site, we collect certain information, including your name, email address, mailing and billing addresses, phone number, credit card number/payment information and other pieces of information. If you plan to visit the Site to place subsequent orders, you may save time by creating an account with us that stores your relevant information. If you are accessing Vitra on your mobile device, you can also choose to provide us with location data.
d) Other Websites
2. Information collection and use
We collect and use the following two categories of information (Personally Identifying Information and Personally Non-Identifying Information, each as defined below) for a multitude of purposes, including, without limitation to provide a personalized service to you and other Users and to provide and improve the effectiveness of our Site.
a) Personally Identifying information
When you create an account with Vitra, or at the time you place an order through the Site, we will ask for certain information that can be used to contact or identify you (“Personally Identifying information”) and that is necessary in order to order any products through the Site. Personally Identifying information may include, but is not limited to, your name, phone number, credit card/payment information, mailing and billing addresses, and email address.
The following is how we collect and use your Personally Identifying information:
(i) Registration information
When you create an account, we will ask for certain Personally Identifying Information.
Users of the Site are under no obligation to provide us with Personally Identifying Information of any kind; however, a User’s refusal to do so may prevent the User from using or accessing certain Site features or ordering products.
(ii) Customer Service
We use your Personally Identifying Information to process your orders, notify you of the status of your orders, contact you with Vitra newsletters and send you promotional information that we believe may be of interest to you (subject to your right to opt-out of receiving such materials), or notify you about Site updates. We also use your Personally Identifying Information to respond to any questions or inquiries you may have, or to address a problem affecting your use of the Site, purchase of products and placement of orders through the Site, or to send you a confirmation message upon completion of your account registration process.
b) Personally Non-Identifying Information
We also collect other types of information that we receive resulting from your use of and access to the Site, which is information that cannot reasonably be used to identify or contact an individual User (“Personally Non-Identifying information”). The following describes the types of Personally Non-Identifying Information we gather and how we use it:
(i) Log Data
When you use our Site, whether as a registered User or not, our servers automatically record certain log file information that your browser reports to us or your mobile software sends to us, including, but not limited to, your Internet protocol (“IP”) address, browser type and settings, operating system of your computer/mobile, websites you visited before you visited our Site, the pages of our Site that you visited, date and the time spent on those pages, information searched for on our Site, number of clicks, and other information. Log files are used to manage traffic loads and information technology requirements for providing reliable service. As with other Personally Non-Identifying Information gathered from the use of our Site, we compile aggregate statistics, which we analyze in order to enable us to improve your user experience and personalize our Site. An IP address is usually designated based on a specific country, so an IP address can often be used to identify the country from which Users are connecting to our Site.
(iii) Analytics Data
We use third-party analytics tools to help us measure traffic and user trends for our Site. These tools collect Non-Identifying Information sent by your device to our Site, including the websites you visit, add-ons, and other information that assist us in improving the Site.
(iv) Mobile device identifiers
Our Mobile Software allows Users to access and use the Site from their mobile devices, such as tablets and mobile phones. We may access, collect, monitor, store or remotely store on your device a device identifier. A device identifier may allow us to fix bugs, provide us with information about how you browse and use the Site and help us provide you with personalized Vitra content and advertisements.
(v) User Data
3. Using, sharing and disclosing your information
We use the Information we collect to provide, maintain, protect and improve upon our Site, to offer a better use content.
4. How we store and protect your information; Security
We use commercially reasonable safeguards to help keep the Information collected through the Site secure and take reasonable steps (such as requesting a password unique to the User) to verify your identity before granting you access to your account. However, the User should be aware that the Internet is an open information system and that third parties under certain circumstances may intercept and decrypt the entered data. Vitra cannot warrant the security of your Information or guarantee that the Information you transmit to our Site may not be intercepted, accessed, disclosed, altered or destroyed.
Please help us help you by maintaining the secrecy of your unique password and account log-in information, and for controlling access to e-mail accounts associated with your Vitra account.
The transmission of all payment-related Information you provide to us in connection with your purchase of products through the Site, such as credit card information, is encrypted using secure socket layer technology (SSL).
We will retain your Information for as long as your account is active, as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using this Site or providing Personally Identifying Information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Site. We may post a notice on our Site if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at email@example.com.
Your Information may be stored and processed on one or more servers located in the United States or in any other country in which Vitra, a company in the same affiliated group of companies as Vitra or any other service provider with whom Vitra contracts to help support the Site, maintain facilities. Any such third party vendor is under an obligation to keep the Information confidential.
5. Your choices regarding your information
You can review, change or delete your personal account information at all times by logging in and editing your account settings and information via the Site.
Your mobile device may provide you with choices regarding how and whether device identifiers and location data are provided to us, and our Site may not function properly if use or availability of such functions are impaired or disabled.
You may unsubscribe from all email communications from us by clicking the “unsubscribe link” provided in the emails. You may not, however, opt out of any applicable account, order-related and Site operational communications (e.g., account verification, order acknowledgment and others related to status of orders, changes/updates to features of the Site, and technical and security notices).
Vitra offers a free optional newsletter, for which we will need your e-mail address. This newsletter is to inform you about special offers, new products, promotions, events and other Vitra news. If you provide us with your e-mail address to subscribe to our newsletter, you will receive an e-mail to confirm the newsletter subscription. Once you confirm the subscription you will receive our newsletter from that point forward. You may unsubscribe from the newsletter at any time.
You may close your account at any time.
6. For California residents
Under California law, Users who are California residents who have an established business relationship with Vitra may choose to opt out of disclosure of personal information about them to third parties for direct marketing purposes by contacting Vitra by phone at 1-855-651-5846 or e-mail at firstname.lastname@example.org. As detailed above, our policy is not to disclose personal information collected online to a third party for direct marketing purposes without your approval.
CALIFORNIA RESIDENTS ADDITIONAL PRIVACY RIGHTS
California law permits users who are California residents to request certain information respecting our disclosure of personal identifiable information to third parties for their direct marketing purposes. To make such a request, please send an email to
7. Children's information
Vitra is neither intended nor directed to children under 18. Please do not hesitate to contact us if you have knowledge of a minor child that has submitted personal information without the applicable consent of the parent or guardian of such minor child.
8. Third party links
Our website may contain links to other websites. These sites are not operated by Vitra, and we therefore have no influence on their content nor their privacy practices. Other websites may have their own privacy policies, which we suggest you review if you visit any linked websites. Vitra is not responsible for information that is provided by, or collected through, those websites or for any other use of those websites.
How to contact us
29 Ninth Avenue, New York, NY 10014